Mobilink started its operations in Pakistan in 1993 and is pioneer of GSM Service in Pakistan. Today, we have 6 Mobile operators; five of them are GSM Service Provider i.e. Mobilink, Telenor, Ufone, Warid, Zong and one AIMs Operator, Instaphone which is going to be unearthed very soon. For the last few years, the competition between the Mobile Operators has increased and they are spending millions of rupees per annum on advertising. This competition also started a price war and now we can see, each of the operators is providing services on lower charges and can go to lowest possible as well.
Mobilink was considered as expensive one a while ago but where there is competition, company has to follow the market trend to survive in the market. They have decreased their voice rates as well as SMS in recent years. Mobilink is on the Top so far with over 29 Million users. Ufone was the seconds GSM Service Provider in Pakistan but Telenor has left it behind in terms of Customer base. Ufone and Telenor have a customer base of 20 and 21 million + subscribers respectively. Zong is the latest entrant in Mobile Telecom in Pakistan and established its roots very fast. Currently, it has a user base of over 6 million. Instaphone stands on 11,000+ users and the number is decreasing day by day. Find below the chart with Mobile Operators users from year 2005-2009. The total number of mobile users as on July 2009 is 95,547,285.
Let’s just have a look at the following graph from 2005 to 2009 of these Mobile Operators. Ufone, Telenor, Zong, and Warid graph line shows a positive trend till 2009 whereas; Mobilink graph shows a decrease in customers in year 2008 because of its high prices for Voice and SMS. Instaphone is taking its last breaths and soon will be died or acquired by another company.
The estimated population of Pakistan in July, 2009 is 174,579,000 and the mobile density is 58.5%. Let’s have a look at the increase in mobile density in last 5 years.
Some important decisions are to be made by PTA in coming year. This is also expected that only 4 Mobile Companies will be staying in the country. There are also talks about Telenor Zong Merger. Lets see what happens.
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Good information bro!!
Thanks!!
Nice information, I’d be very much surprised if there’s Telenor and Zong merger.