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Zong Promoting Child Labour in Pakistan

Guest Post by Ms Noreen Wahab

Its been more than a decade that Pakistan passed laws greatly limiting child labor and indentured servitude but those laws are generally ignored, and some 16 million children, aged four to fourteen, keep the country’s factories and garages operating, often working in brutal and squalid conditions.

Advertisement in many countries around the world help in carving out a better image of the nation.Problem with MNCs is that most of them are driven by monetary benefits and Zong in Pakistan is no exception. Responsible MNCs should play their part to discourage the trend both directly and indirectly. I was shocked to see the other day a television advertisement of Zong in which a chhota is seen doing his master’s bidding. Instead of showing brightly coloured youth with exuberance of life it is promoting chhota culture in Pakistan in utter violation of child labour laws in the country.

Zong LogoChildren are our future hope and we do not want to see them ending up in garages due to want of opportunities.If I were asked to make commercial I would have shown boys and girls from prestigious universities and colleges exchanging pleasantries

Mobile operators are supposed to adhere to CSR ethics. Why Zong is projecting abominable child labour is beyond any logical understanding. Why state functionaries are silent on this flagrant disregard to Pakistani laws?

Zong these days is seen promoting child labour in the garb of its new package. A poverty ridden dumb boy is seen in its latest advertisement running wildly on a phone call.If Zong cannot contribute effectively for children plight in this country, least it could do is not to project country’s image in a bad light.

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One Response to "Zong Promoting Child Labour in Pakistan"

  1. Admin says:

    I would call this mis perception of the idea behind the Television Commercial. Child Labour can not be stopped in Pakistan (most of you would agree with me). We can try to reduce the ratio but its nearly impossible. The theme of TVC is to lower the extra burden which is put on them by their Masters.

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