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ZONG Leads Industry in Terms of Growth Rate in 2008-09

According to the annual report of the PTA, the new entrant Zong led the market in terms of growth in the year 2008-09. The report staggered a 220 percent growth in revenue and this is the highest in the telecommunication industry.

Zong Growth


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ZONG growth of 220% was followed by Ufone 46%. The contribution of ZONG was 30 billion which 20% of the total increase in its revenue. This achievement is remarkable for a new entrant in the market.2007-2008 total revenue was PKR 182,122 billion compared to the year 2008-2009 which generated revenue of 212,423 billion to the telecom industry. ZONG premiered in the market in April 2008 and within a short period of time; it has become a force to reckon with in the market today. This is due to the aggressive increase in subscriber base and achievements in revenue. Whereas ZONG contributes 20% to industrial revenue old players like Mobilink and Warid contributed 11% and 8% respectively. This shows that the company contributes much to the industrial revenue and for the short time it has been there it has contributed more than the other companies in the industry.

The report also alludes that it is not about the length of time that a company has been functioning. This is because clients look for the good offers, reasonable tariffs and also the affordable tariffs.

The growth of this Chinese company shows how the telecom sector pays many dividends in short time due to its innovation. This growth is contributed by the new technologies.

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