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Facebook to Beat Yahoo In Terms of Unique Visitors

Facebook is now aiming to displace yahoo from the third biggest web property in the world. Last summer, AOL was removed from fourth place by Facebook but there still was a huge gap between third and fourth spots. An estimated gap of 241 million unique visitors was present between 3rd (yahoo) and 4th (facebook) sites.

In December 2009, when facebook removed AOL from 4th place the gap between third and fourth spots reduced to 125 Million Unique visitors. Facebook was visited by 469 Million Unique visitors in December, an astonishing 31 million more than the previous month. Facebook remarkably gained more visitors in one month than yahoo did in whole year. On the other hand, yahoo lots 7 million visitors in November & December ending up with 594 Million unique visitors a year. Even though, yahoo still holds a strong number 2 spot in USA.

Yahoo Facebook


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Above mentioned stats doesn’t include the 350 Million registered users facebook has. According to ComScore, estimated total traffic on facebook is even higher than the number of registered users because no registration is required to visit public pages. These estimates don’t even include the 60 million people logging into other sites through facebook connect.

Yahoo Facebook Stats

Facebook is already bigger than Yahoo and Microsoft in terms of page views which grew to 141 percent last year. 193 billion page views almost double than yahoo’s 100 billion & Microsoft’s 109 billion, behind Google which is still on top with 271 billion Page views. Even total time spent by facebook’s average user is more than Yahoo which is 247 minutes a month vs. 170 minutes respectively. With the kind of growth facebook has made, it will soon be a threat to Google.

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