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AOL Paid $65 Million for “5min”

AOL is seemed busy nowadays in signing different deals. Now according to the reports from AllthingD, AOL is going to buy video syndication network 5min Media soon. According to the latest news, the company “5min” has been sold for $65 million.

5min LogoAlthough, this deal is not looking like a stellar exit for 5min’s investors, who pumped just $13 million into the company, still it is not a bad investment either.

5min was launched in 2007 and was initially a portal for how to videos. It grew gradually into a syndication giant. Today, 5min has tens of thousands of instructional, knowledge and lifestyle videos across a wide variety of categories and dynamically distributes them to partner websites such as Answers.com and DailyMotion.


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Video content for 5min is originated from different small indie producers, media companies, and other big name brands. These videos can be on any topic like yoga, DIY projects (for home, garden or automobiles), fitness and routines, tech tutorials, health videos (beauty and fashion tips), and different food recipes.

According to the 5min, its Video Syndication platform currently reaches over 160 million unique per month. 5min often brags proprietary semantic technology dubbed VideoSeed, powering its Syndication offering and helping bring its “Video Everywhere vision” to life across virtually any site.

AOL is working hard to bring the results that please its shareholders. We now have to see that how the acquisition of 5min fits into the nichebuster content strategy of the company. AOL acquired StudioNow in January 2010 in a bid of $36.5 million. AOL aim was to integrate a solid video creation platform into its content management system, Seed.com.

At the request of AOL editors, the company would hire StudioNow’s technology platform and network of more than 3,000 creatives to help in developing and produce professional videos.

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