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Samsung Opens MENA Product Training Centre

Samsung Electronics Co., Ltd., a global leader in digital media and digital convergence technologies, announced that its award-winning Samsung Gulf Customer Satisfaction unit has opened a state-of-the-art Product Training Centre in Dubai. The Samsung management and employees of Samsung Pakistan will be able to reap great benefits from the inauguration of this elaborate new training facility in the Middle East and North Africa (MENA) region.

Samsung LogoThe Product Training Centre, which is located at the Jebel Ali Free Zone, features modern, purpose-built training facilities that cover all products of Samsung Electronics including TV, audio video, mobile phones, home appliances, computers, digital cameras and peripherals.

Samsung Electronics Pakistan General Manager Mr. Steve Han said, “The Product Training Centre will go a long way in ensuring that we continue to excel at customer service in every region where we operate. The facility is being used to train not only Samsung employees and service centre staff but will also enhance the product knowledge and skills of Sales staff and others, thus creating a highly trained workforce that can deliver immaculate services.”


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While a fully equipped Theoretical Room will be used for interactive product theory sessions and soft skills training, the facility’s Practical Rooms contain advanced technical equipment and a range of Samsung products allowing participants to get hands-on experience. The Product Training Centre also features Field-Test Rooms designed to test new products and an E-Studio equipped with Samsung’s Electronic Instructional Audio and Video training materials.

Samsung Gulf Customer Satisfaction is aimed enhancing customer service levels in the region. It has launched a number of industry-leading initiatives such as the Samsung Service programme, which was launched in 2009 and enabled customers to repair their “In and Out-of-Warranty” Samsung products for free. Samsung Gulf Customer Satisfaction also established the “Customer Interaction Centre,” a call centre where consumers in the UAE can call the toll free 800-SAMSUNG number to obtain product information and seek after-sales support. Furthermore, the service center tracks every service status from the repair registration up to service completion in real-time to avoid any delay and exceed customer satisfaction. The unit received the 2010 Customer Care Competitiveness Award from the Middle East Excellence Award Institute (MEEAI), earlier this year.

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