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Social Network Content Creation Remains Stable

As the number of people using Facebook or Twitter is increasing day in and day out, the number of tweets per month has exceeded two billion with an existing 500 million users. According to the research done by Forrester, the participation of the users is definitely on the higher side but the actual content creation of the social networks has plateaued.

Social Media NetworkingForrester’s Social Technographics Profile makes an analysis of consumer social behaviors and trends on an annual basis. For making things easy to analyze, Forrester sorts social network users in different types, such as Creators, Conversationalists, Critics, Collectors, Joiners, Spectators and Inactives. Forrester didn’t find any reasonable activity in the Creators category (the user that creates social content).

A decline has been seen in Creator audience in United States by one percent in last one year, i.e. from 24% in 2009 to 23% in 2010. The only country that showed a rise in Creators during the last year was Japan, that is, from 34% to 36%.


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If we talk about social media, we will see that the majority of content creation is primarily restricted to the existing content creator users. A report from Forrester states that, “one third of the Internet users in the United States daily watch user generated videos on the sites like YouTube, but hardly 10% of the United States Internet users upload videos they have created for public sites.”

Whatever the behavior of the users is, the social networking is still on the rise, says the Forrester. The immense increase has been seen in the Joiners type of Internet users (those who join social networks). This trend is common in most of the countries including United States, where the number of Internet users under Joiner category raised up to 59% from 51% between the year 2009 and 2010.

Forrester Table

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