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Samsung Launches the Value Packed PL20 and ES80 Compact Cameras

Lahore: 25th February, 2011 – Samsung Electronics Co., Ltd has announced the launch of two new compact cameras, the PL20 and ES80. These are stylish point-and-shoot cameras which will bring fun and great quality photography to the whole family. The cameras make clear, sharp images accessible to all users, through a combination of high-quality features and cutting edge innovation, and all at an affordable price.

The PL20 packs a 14-megapixel sensor, a 27mm wide angle and a 5X optical zoom, plus HD movie recording, into a simple to use and stylish device. It also removes the need for the ongoing purchase of AA batteries with a unique Li-ion rechargeable battery to keep the fun lasting longer.

Samsung ES80


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The ES80 provides another smart option for consumers who seek affordability and value in their camera technology. The camera brings together easy-to-use feature such as an internal charging system to ensure power isn’t lost at that crucial photo moment. The ES80 also boasts 12-megapixel resolution and a 5X optical zoom to make top quality photography effortless & simple. It has a number of additional features like; Face Detection, Beauty Shot, Smile and Blink detection and Self Portrait.

The Managing Director of Samsung Pakistan, Mr. Hee Chang Yee, commented: “The PL20 and ES80 are fantastic point-and-shoot cameras, designed to create a fun and easy photography experience which can be enjoyed by everyone. These products add value for users, regardless of their level of expertise or their budget.”

Both cameras include Samsung’s innovative Smart Auto feature automatically adjusts the mode to match with the surroundings in which you’re shooting. Day or night, portrait or landscape. Silver, Tomato Red, Pink and Black – there’s a model to suit every taste.

The PL20 has the ability to record 720p HD quality movies at 24 frames per second. It also includes Samsung’s Smart Filter technology – artistic filters in modes such as ‘fish-eye’, ‘miniature’ and ‘sketch’ – add special effects in an instant.

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