Huawei, A Chinese technology giant and one of the largest smartphone manufacturers in the world is introducing its products in Pakistan. Dai Shengawei, Huawei Regional President for Middle East in an interview with a local newspaper said, ““We believe this is the perfect time to enter the smartphone and tablet market in Pakistan, because the market is relatively new in the region and majority of the products are targeted towards the highend price point,“ adding, “We see that there is a huge market that is eager to enjoy the added value of an innovative smartphone at an affordable price.“
Huawei is focusing on the price factor and to some extent that’s true as well. Huawei will take full advantage of what it predicts is a rapid growth of the smartphone market in Pakistan and the Middle East.
According to International Data Corporation, Pakistan and Middle Easy markets will grow to 39 percent by 2014. The company has already launched its marquee product this Tuesday and will be introducing other devices very soon including the Tablet computer which is expected to be launched for Pakistani consumers by coming Monday. In response to a question regarding the supply chain, Shengwei said, ““Our products will be available in the open market and will come from the manufacturers, through an operator or a retailer.”
According to analyst, the company would probably go through one of the larger retail chains which handle mobile sales in Pakistan. Shengwei was confident that Huawei’s products are up to par and good enough to compete with the best in Pakistan.
“We are targeting the tier-one smartphone vendor and we believe that with our competitive products, we will be able to bring a lot more value and benefits to our customers in the region,“ he said.
The company’s strategy for Pakistan is similar to the one it has in the Middle East creating affordable, high quality and innovative smartphones that capitalize on the gap in the market.