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Intel to Subsidize Atom-Based Tablets [Report]

Intel loves to influence the market. The Oak Trail platform was recently launched and over 35 tablet and hybrid designs were coming from a similar range of Samsung, Lenovo and others. A report issued on DigiTimes predicted Android 3.0 “Honeycomb” as a big part of the Intel’s tablet push and it seems apparent that throwing a $10 subsidy for each Intel’s tablet shipped in order to attract note book vendors will be Intel’s strategy.

intel atom inside

This strategy is believed to have been designed after almost half a year of negotiations with Google and is included in the new “PRC Plus” plan that solicits the idea of Intel processors being more advantageous than the ARM-based processors basing on the strength of their performance.


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Intel’s subsidy strategy might, after the last round of antitrust fees and settlements, raise a few eye brows but it may be a necessary move if rumors are true that the 1.5 GHz single core Atom Z670 will then cost merely a $75 to OEMs. The price is almost fifth of the retail price and equals four times the price of Nvidia Tegra2 priced at $20 for OEM orders.

The Atom is definitely more strong and capable of processing tasks much more quickly than the ARM-based designs though the graphics component awaits repair and management. The company announced that Android, Meego, and Windows, a 1080 p video decode, HDMI, Meego, etc will be released but after checking or testing the integrated graphic system.

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