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Apple’s iPhone Media Event Schedules on October 4 at Cupertino Campus

After being surrounded by rumors for sometime, we eventually have received good news which might bring a sigh of relief in the camp of Apple’s fans. There are reports that Apple will going to unleash its next generation iPhone(s) in front of the media on its Cupertino campus early next month. This may have taken you by surprise because Apple has been known for demonstrating its big products in San Francisco.

Apple Town Hall Auditorium

This has been reported by Wall Street Journal’s All Things D blog. The blog reports, “sources close to the company say the demonstration — currently scheduled for Tuesday October 4 will be held at Apple’s campus in Cupertino, California.” It is important to note here that it is the same publication who claimed this date earlier this month as well.


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It is not clear as yet why Apple has opted for this venue against its historical traditions of renting out some large halls in San Francisco including Moscone Center or Yerba Buena Center for the Arts (YBCA). It perhaps for the fact that the Apple’s October 4 event is in conflict with the Oracle’s OpenWorld Conference, supposed to be held at Moscone Center and surrounding hotels from October 2nd to October 6th.

The John Paczkowski of All Things D states, “Perhaps the release date was too much of a moving target to risk booking a large space like [YBCA], which has hosted a number of big products unveil in the past.” He further added, “Perhaps, the company felt a more intimate venue was best for newly installed CEO Tim Cook’s first media event, and whatever the reason, the world will get its first look at the next iPhone at Apple’s Town Hall Auditorium in early October.”

The Apple’s Town Hall Auditorium is not as big to facilitate thousands of people compared to San Francisco’s Moscone Center and Yerba Buena Center for the Arts. It will only facilitate guests to couple of hundred. These numbers are certainly not enough for such a big event, but it is confirm that limited number of guests would be invited for this big event.

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