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Apple Acquires 3D Mapping Company, C3 Technologies

Apple, the Cupertino-based company is doing its best to remain on the top of all other tech giants. Recently, rumors surfaced of the acquisition of the 3D Mapping tech company, C3. However, nobody was sure about who acquired the company initially. It is revealed now that the company was acquired by the tech giant Apple. The acquisition of 3D Mapping company may be Apple’s attempt to remodel iOS Maps and break free from Google’s backend.

3D Boston

iOS is using an Apple-built Google Maps application at the moment which means that Apple doesn’t own the data used by the app, but in fact Apple has created a housing to house Google product. Apple certainly not at ease with limited service it is providing to their end users. This clearly suggests that Apple is dependant on Google and the growing rivalry between the two companies with Google’s Android operating system makes it necessary for Apple to come up with its own mapping technology.

With this recent acquisition, Apple now has three companies under its belt busy working on developing a new Maps app for Apple. Prior to this acquisition, Apple acquired Placebase back in 2009, while it bought a 3D mapping company, Poly9 in 2010. All these efforts show that how keen Apple is to own a mapping application for its mobile operating system, iOS.

9to5Mac on its blog said:


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“Sure enough, we have now learned Apple is now the owner of C3 Technologies. Sources say that C3 Technologies CEO Mattias Astrom, C3 Technologies CFO Kjell Cederstrand, and lead C3 Technologies Product Manager Ludvig Emgard are now working within Apple’s iOS division. The leading trio, along with most of the former C3 Technologies team, is still working as a team in Sweden (interestingly, the division is now called “Sputnik”), where the C3 Technologies company was located prior to the Apple acquisition.”

C3 Technologies has already boasted off its tech at CES 2011. It utilized an advanced missile guidance technology to 3D maps of streets, buildings, trees and other small objects and ”seamlessly integrate them with traditional 2D maps, satellite images, street level photography and user generated images.”

We have included some videos specimens that will help you understand what C3 Technologies can actually do:

Apple is no doubt is serious about developing a map application for its iOS and reports suggest that Apple is hiring engineers and other technical staff for its Geo Team. Apple all focus at this moment is on its Maps for iOS.

To conclude, we can say that the acquisition of 3D mapping company by Apple is a hint of Apple intentions of bringing revolutionary 3D mapping features to iOS. Although, this won’t obviously be developed for iOS 5, but for future update of iOS may likely to have this app integrated in it.

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