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Google Decides to Terminate Google Buzz

Google has finally decided to shut down Google Buzz. Google through a blog post announced that it is going to shutdown Google Buzz in coming weeks so as to focus on its young social platform. According to Google, the Google Buzz and the Buzz API will be shutdown and all our attentions will be focused on improving our new social platform, Google+ (Google Plus). However, company said that the users of Buzz will still be able to view their existing Buzz content and download it with Google Takeout.

Google Buzz

The Vice President of Product at Google, Bradley Horowitz said:

We aspire to build great products that really change people’s lives, products they use two or three times a day. To succeed you need real focus and thought—thought about what you work on and, just as important, what you don’t work on. It’s why we recently decided to shut down some products, and turn others into features of existing products.

The company is also aiming to shutdown its Google Labs site, while the two websites – Boutiques.com and Like.com, will be substituted with Google Product Search.


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Other major announcement made by Google include: On January 15, 2012, the University Research Program for Google Search, which offers API access to Google’s search will shutdown. The Code Search will also be shutdown on the same date along with Code Search API. Furthermore, the Twitter-like Jaiku acquired by Google back in 2007 will also be closed. The iGoogle’s social features will also be terminated on January 15, 2012.

“Changing the world takes focus on the future, and honesty about the past. We learned a lot from products like Buzz, and are putting that learning to work every day in our vision for products like Google+. Our users expect great things from us; today’s announcements let us focus even more on giving them something truly awesome,” writes Bradley Horowitz, Vice President, Product at Google.

Google Buzz was officially introduced by Google back in February 2007. Initially, it was thought to give tough time to Twitter and Facebook but it turned out to be a total disaster for Google. However, some analysts still consider Buzz a pathfinder for the young Google+ which has raised 40 million users within three months of its public launch, revealed Google’s CEO Larry Page few days ago.

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