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iPad Draws More Web Traffic Than iPhone

No doubt that smartphones and tablets have become a major source of entertainment and fun for people. A lot of work is going on in the tech industry to improve the technology even better to bring more comfort in your digital world.

Reportedly, the major source of web traffic in United States is smartphones and tablets, where iPad is taking the lead.

iPad2

A recent report from a web analytics company, comScore suggests that smartphones and tablets were responsible for 46.8% of all web traffic in U.S. for the month of August. Mobiles phones accounted for about two-third of the given 46.8% figures, while tablet devices accounted for third of it. Being a member of tablet family, iPad alone stood up for 97.2% of the total tablet traffic.

The statistics of August revealed that the iPad is dominating the whole iOS market in terms of web traffic. The iPhone accounted for 42.6% of total web traffic in United States for the month of August compared to iPad’s 46.8%. The overall analysis of iOS devices suggested that all iOS devices accounted for 58.5% of web traffic in United States back in August.


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iOS Digital Traffic

The statistics from comScore also reveals that the majority of the tablet ownership comprise of young well-established males. The study shows that in August 54.7% of tablet owners using web were males. They all were all young from age ranging from early twenties to early thirties. The majority of them were native with an earning over $100,000 per annum.

Interestingly, a good number of these tablet owners (about 60%) use their devices to access social networking sites. However, 25% of them use their devices to read news on daily basis. As of August, as much as 56% of tablet owners searched for products or prices from specific store and 54% of them spent their time checking customer ratings and reviews.

According to comScore, the growing availability of Wi-Fi and mobile broadband adoption are the two vital factors triggering the web traffic from mobile and tablet devices. Most of the web traffic was accomplished over Wi-Fi network, i.e. 90% of web traffic was occurred via Wi-Fi network.

Over 116 million residents in America use mobile media, such as browsing, accessing apps, downloading content via their mobile devices, reported comScore. These figures are approximately 5% more than the last year.

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