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RIM Promotes PlayBook India

Research In Motion, commonly known as RIM is offering a remarkable incentive to customers in India to encourage sales of its troubled PlayBook tablet.

We have come to know that the Canadian-based company will offer a free Blackberry Curve 8520 to the customers who will by a PlayBook under its new promotional campaign. The intentions are to promote the sales of its struggling tablet in India, which is known to be a potential tablet market. The PlayBook is in strong competition with Apple’s iPad, a range of Android-powered devices, such as Samsung Galaxy Tabs, Motorola Xoom and a bunch of low-cost tablets.

PlayBook

To make their new promotion more evocative, the Canadian giant has included all versions of the device in the offer including the 16GB, 32GB and 64GB models. The offer will remain valid during the entire Diwali’s celebrations. Diwali is an Indian festival of light celebrations, which is starting today and celebrated until November 30th.


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However, we haven’t got any reports whether RIM has similar intentions to promote the PlayBook in other Asian markets, especially Southeast Asia, which is a big market of RIM’s Blackberry smartphones. Such promotions will certainly prove to be a huge success for RIM to encourage sales of PlayBook.

Perhaps, the other reason for introducing such an offer in the country is to pay for the recent outages that had affected many countries, but India rather badly. Recently, the Japanese operator SoftBank signed a joint venture with carrier Bharti with a focus to promote mobile Internet in the country. This is a clear indication of how potential Indian mobile market has.

RIM has also rejected all the rumors suggesting that the company is going to discontinue its tablet series. RIM said there is no truth in the news, however, the company in fact failed to meet its own sales predictions. Low sales of PlayBook have forced company to dismiss 1,000 workers from one of its Taiwan manufacturer.

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