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YouTube All Set to Take On Cable with Channels

YouTube has confirmed lately that it is all set to partner with Ashton Kutcher, Amy Poehler, Shaq, IGN, The Wall Street Journal and a whole host of others to announce a huge number of premium video channels.

YouTube Channels1

Channels have been in work for months and bringing premium content onto its servers would always be a risky game. According to reports, YouTube’s owner Google is investing $100 million to ensure secure deals for its original channels.

YouTube Global Head of Content Partnerships Robert Kyncl said in a blog post, “The first of these new original channels will appear on YouTube starting next month and will continue over the next year. They’ll be available to you on any internet-connected device, anywhere in the world, with all the interactivity and social features of YouTube built right in.”


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All these channels will be firmly attached to a celebrity lineup including: Madonna (DanceOn), Shaq (The Comedy Shaq Network), Rainn Wilson (SoulPancake), Ashton Kutcher (Katalyst Thrash Lab) and Deepak Chopra (Generate The Chopra Well). However, YouTube’s partnerships are not just limited to celebrities as there are certain other partners that will produce content for the YouTube Channels. The partners are: WWE, WSJ, The Onion, SB Nation, Demand Media, CafeMom, TED, IGN, Slate, Bleacher Report, InStyle Magazine and Lionsgate.

The intentions of Google to get more into the premium videos were not hidden from anyone. Google is aware of the fact that premium videos are far more profitable than cat videos. With such channels, we can hope to see YouTube as a future cable channel. It has already purchased Next New Networks to generate premium content. Google is leaving no stone unturned to grab star celebrities for its new channels. Google looks pretty confident but we have to wait and see whether Google’s efforts bear any fruit.

You can also have a look at the preview site for new channels setup by YouTube.

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