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iOS Loses Market Share to Android in Q3 2011

Despite a limited number of iPhone devices, these are giving tough times to surfeit of Android-powered devices from several manufacturers. However, the trend seems to change a bit in the Q3 2011. Regardless of the increasing sales, Apple’s iOS lost smartphone market share all over the world in third quarter, reported the Gartner.

iOS vs Android

Apple sold 17.3 million iPhones in Q3 2011, which accounted for 15% iOS market share. These figures make the Apple’s smartphone platform the third largest all over the world. However, the current figures for Q3 are relatively lower than the figures for Q3 in 2010. Last year, iOS held 16.6% of smarphone market share, according to Gartner.

The obvious loss of 1.6% that Apple sustaining for third quarter was in fact came in hand of Android. Android, the Google’s mobile OS powered 60.5 million units sold in the Q3 2011 that accounted for 52.5% smartphone market share within a span of three month.

The current figures for Android are significantly high from the 20.5 million units sold in the same quarter in 2010. Gartner reported that Android-powered devices made up for 25.3% market share in Q3 2010.

The Android market seems to grow significantly in recent few months as a result of which almost every smartphone manufacturer experience market share loses, despite the fact that the larger companies like Apple saw remarkable growth in per unit sales over years. Nokia’s Symbian platform still holds the second place with 16.9% market shares, lower than previous 36.3% market share for the same quarter last year.


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Research in Motion (aka RIM) also saw a considerable decline in its market share for third quarter in 2011. It shares remained at 11% lower than 15.4% of the third quarter in 2010. Similarly, Microsoft market shares decreased to 1.5% for third quarter in 2011 from 2.5% for the same quarter last year. The only platform that managed to show some growth was Samsung’s Bada platform for which the market shares remained at 2.2% from the previous 1.1% for Q3 2010.

Gartner

The principal research analyst at Gartner, Roberta Cozza stated, “Android benefited from more mass-market offerings, a weaker competitive environment and the lack of exciting new products on alternative operating systems such as Windows Phone 7 and RIM. Apple’s iOS market share suffered from delayed purchases as consumers waited for the new iPhone. Continued pressure is impacting RIM’s performance, and its smartphone share reached its lowest point so far in the U.S. market, where it dropped to 10 percent.”

The market shares only tells the half of the story, as we all are well aware of the fact that how consistent Apple has been in dominating the mobile industry profits. It was revealed earlier that with only 4% share of the total mobile phone market, Apple’s iPhone accounts for 52% of total mobile profits.

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