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VoIP Based Services Like iMessage, Skype Cause Reduction in Mobile Carriers Revenues

Apple instant messaging app, iMessage and VoIP services have become so popular and it was expected that it will affect the carriers and reduce their revenue but what we did not expect is that it will happen so soon. According to a recent report, the carriers have already started feeling the impact.

According to a study by infrastructure solutions provider Mavenir System on behalf of MobileSQUARED, the carriers are already feeling the pinch.

iMessage

To get a better idea of what exactly is going on, Mavenir talked to 31 different mobile carriers around the world and the general consensus is simple that application such as Skype, WhatsApp, and iMessage are affecting the revenues generated from the voice calls and also have decreased the returns from the SMS services these companies are offering.

The trend arguably began with Research In Motion, BlackBerry integrated Messager system. Replacing SMS with a BlackBerry to BlackBerry messaging protocol, BBM replaced those who were entrenched in the BB ecosystem. Users could, in theory, never spend a cent on SMS.


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Now, Apple has also joined the fray with its messaging application iMessage for iPhone, iPad, and iPod touch which is almost the clone of Blackberry app, BBM.

Third-party solutions such as WhatsApp have also made an impact, with the added benefit availability on just about every platform out there. which makes WhatsApp just as ubiquitous as SMS, but without the costs.

“The mobile landscape is changing as users embrace messaging of all kinds that enable them to seamlessly message a multitude of devices,” mobile(SQUARED) analyst Gavin Patterson added. ”This study confirms that lucrative messaging revenues are already impacted and operators are assessing ways to deliver core-network services in the all-IP environment.”

Voice calls are also covered by this type of solutions such as Skype. With applications in almost all major mobile operating systems, Skype has the potential to kill the traditional voice calls.

This could be the turning point in the mobile communication world and companies really need to re-think their strategies to better supervise their business in the are in the market for a long run.

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