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6.8 Million Android and iOS Devices Activated on Xmas Day, 242 Million Apps Downloaded

It won’t be wrong to call this Christmas an Androidic and iOSic one as massive numbers of Android and iOS devices were activated on this day.  Flurry, the mobile apps research firm released estimates for how many Android and iOS devices were activated on this Christmas along with how many apps were downloaded in total. The figures provided by the firm are massive – on combined scale, around 6.8 million devices were activated on a Christmas day alone, which is up by 353% from the 1.5 million average activations per day over the first 20 days of December. Last year, 2.8 million devices were activated on the Christmas day.

The research didn’t provide us with the individual activation figures for Android and iOS. If you are interested to measure those, you can have better idea with other available statistics. Andy Rubin of Android announced just before the Christmas that Android activations exceeded 700,000 per day. So, we can speculate that the figures for iOS devices, including iPhone, iPad, iPod touch, will fall somewhere between 700,000 and 800,000 per day.

Now the question arises that whether this 50-50 split continues to be remained after Christmas, or any of the OS will manage to get the lead. There is a common thought that Android was slightly ahead of iOS in total daily activations until Christmas, but Apple marketing somehow managed to even out the ratio on the Christmas Eve.

As for apps, both the platforms saw a record 242 million total downloads on the Christmas Day on a combined scale, which is up by 125% from the average daily download in the first 20 days of December. The figures for last year stood at 150 million, a way too short of current figures.

The research firm Flurry also estimates that the current download numbers will reach to 1 billion between Christmas and New Year Day.

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