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Almost 40% of Facebook Users are Mobile App Users

Benedict Evans for Enders Analysis releases a new data that claims that the number of monthly active users of Facebook’s mobile apps surpassed the 300 million mark. The major reason behind this lift is the heavy usage of iOS and Android apps along with the apps used on BlackBerry, Symbian, Windows Phone, iPad and other feature phones.

According to available data, the figure associates to about 40% of Facebook’s massive 800 million active users.

Back in September, the social networking giant said that more than 350 million active users access Facebook via their mobile devices. These numbers not only include web users but also users of its mobile apps. Evans elaborates that one can track the number of app users by visiting the Facebook Page for each app and then adding them up to get the results. One can also opt for services like AppData to perform the same task.

When the social networking giant announced 350 million mobile app users, there were actually 250 million mobile app users. This implies that over the course of recent few months, the social network has gained over 50 million+ active mobile app users, which is pretty amazing.

It has been reported earlier that Android has managed to surpass iPhone in terms of daily active users. However, on weekly and monthly basis, iPhone and iPod touch are still on the top. According to Evans, more than 100 million users are using iPhone and iPod touch on monthly basis.

Besides these, BlackBerry handsets and feature phones also have their role to play. Symbian and somewhat insignificant Windows Phone are just behind the number of iPad users whether you talk about daily, weekly or monthly active users.

There raised an interesting question here whether how many users access Facebook only on their mobile phone, never visiting the desktop site. It is extremely hard to answer this question unless the company provides us with any clue. Evans believes that the numbers are certainly high, but counting the exact figures is a bit hard at the moment with available data.

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