Facebook Acquires Gowalla

CNN recently reports that the predominant social network Facebook has acquired the location check-in and travel service Gowalla.

Facebook Gowalla

Citing a source close to Gowalla, CNN Money reports that Facebook has purchased Gowalla for an undisclosed amount. Reports suggest that a good number of Gowalla employees, including founder Josh Williams, are prepared to move to Facebook’s headquarters in Palo Alto, California from Gowalla’s headquarters in Austin, Texas, to work collaboratively with Facebook on its Timeline feature.


An unknown source cited by CNN Money says, “It is a perfect match. As far as the big picture, Gowalla’s vision is about people telling stories, and Facebook’s vision for Timeline is about stories about important moments in life.”

Referring to a policy against reacting to “rumors and speculation,” a representative from Gowalla refused to comment on the report. We have tried to reach Facebook for comment, but could not receive any immediate response.

The major competitor of the Gowalla, Foursquare, issued a statement about the reports concerning Gowalla’s acquisition by Facebook saying, ““Congrats to Josh and the team in Austin. Here at Foursquare, we continue to focus on building an amazing product and growing our 15,000,000-strong community.”

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