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Amazon Sold 6 Million Kindle Fires over the Holidays [Analyst]

When it comes to measure the success of Amazon Kindle Fire, a financial analyst describes it as a very big one.

Stifel Niclaus analyst Jordan Rohan just increased his estimate of how many Kindle Fire Amazon sold over the Holiday season. He believes that the numbers fall between 5 million and 6 million. Rohan, in his Sunday note to investors, calls the Kindle Fire a “true tablet market contender.”

Kindle Fire

If the expected numbers happen to be true, this would extremely be impressive for the Fire as it was launched on November 14, 2011. This means that Amazon hit these huge numbers within half a quarter, or six weeks. Still the 6 million sales are just a fraction of iPad sales with 15.4 million over the same period, which is more than double the number of iPads sold in the first quarter.


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The only official words we have regarding the sales of Kindle Fire from Amazon are that the company sold ‘well over’ 1 million Kindle products for each week in December. Moreover, the Amazon claims that the Kindle Fire was the No. 1 best-selling product on the site as well as the most gifted and wished for product. More details will be available as soon as Amazon declares its quarterly earnings.

With the growing popularity of Kindle Fire, one can easily assume that the tablet market is splitting up into two halves, with the top end held by the iPad, while the remaining half is filled up to large extent by Fire, considering its low price. With its current price tag of $199, it is $300 cheaper than the Apple’s most popular tablet device, the iPad. It is thought that Amazon is offering its product at cost or even at loss so as to draw more and more customers to its services, including Amazon Prime and Cloud Drive.

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