Apple Announces Q1 2012 Earnings

Apple has finally released its earnings for its first fiscal quarter of 2012. The Cupertino-based tech giant reports the first quarter revenues of $46.3 billion and a net profit of $13.87 per share.

The current figures have destroyed the expected estimates of analysts by great margins. For instance, in terms of revenue it beats from $39 billion to $43 billion, while $10.19 to $12.01 in terms of profits. Apple also managed to sell more iPhones and iPads than expected. An analyst, Shaw Wu of Sterne Agee, for example, in a note to clients said that he was expecting Apple to announce iPhone sales of 29.5 million and iPad sales of 13.5 million, but the company has sold 37 million iPhones and 15.4 million iPads.

Apples Revenue by Category


Apple’s CEO Tim Cook said in a press release, “We’re thrilled with our outstanding results and record-breaking sales of iPhones, iPads and Macs. Apple’s momentum is incredibly strong, and we have some amazing new products in the pipeline.”

This is absolutely certain that the launch of iPhone 4S back in October played a vital role for keeping the sales up for Apple. In addition to this, one can also not ignore the role Amazon’s Kindle Fire played to hinder the sales of Apple’s successful tablet device. If compared the current results with the results collected for the same quarter last year, Apple has seen 128% increases in sales. The sales of Apple’s tablet device rose 21% from the results for the same quarter in 2010.

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