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Netflix and Hulu Planning to Launch in Russia

Netflix and Hulu must not be new names for you. Both these are online streaming services which reportedly considering to expand their operations to Russia, reported by Russian newspaper Vedomosti.

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Report from Russian newspaper revealed that Hulu executives visited Moscow in late December 2011 and had discussed their intentions with Russia’s leading film studios and video services. The executives discussed the likelihood of launching their services in the country. Among the batch of executives visited Moscow, the company’s Senior Vice President of International, Johannes Larhcer was also present.


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It seems that the purpose of visit was to understand the existing state of the online video market in the country as well as the demand for advertising in online video and the strategies of existing services in the Russian market. The Russia’s recent entry into the World Trade Organization (WTO) would definitely be a frustrated moment for the Hulu. There is another important report came out of comScore’s camp, claiming that Russians view more online video than any other European country.

Netflix also visited Russia in an attempt to explore the likelihood of a launching its services to Russia, following the Hulu foot-steps.

Currently, Netflix is operational in almost 45 countries and recently launched its services in the United Kingdom and Ireland, while Hulu has its office in Japan. Most importantly, both companies are interested to expand their services to Russia.

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