Google Claims Its Ads Are Safer Than Ever

In today’s world, everyone seems busy Googling for one reason or another. Google has become has major source of getting results for our queries. Google also provided us with a number of context-relevant ads. This is how the search giant makes money and this won’t seem to change in near future.


In one of its blog post entitled “Making our ads better for everyone,” the search giant points out the process that advertisers must go through to make certain that the ads displayed on the search engine results and other Google properties are legal and not destructive or risky.

According to Google, all ads will have to pass through a thorough technological review along with a manual one to take away ads with malware and spam-like functionality. Furthermore, the search giant claims that it has pushed “millions of dollars” into making this system best of the best.

Following are given a list of some major improvements Google has introduced to its ad system:

  • Improved “query watch” for counterfeit ads: While anyone can report counterfeit ads, we’ve widened our proactive monitoring of sensitive keywords and queries related to counterfeit goods which allows us to catch more counterfeit ads before they ever appear on Google
  • New “risk model” to detect violations: Our computer scanning depends on detailed risk models to determine whether a particular ad may violate our policies, and we recently upgraded our engineering system with a new “risk model” that is even more precise in detecting advertisers who violate our policies
  • Faster manual review process: Some ads need to be reviewed manually. To increase our response time in preventing ads from policy-violating advertisers, we sped up our internal processes and systems for manual reviews, enabling our specialists to be more precise and fast
  • Twenty-four hour response time: We aim to respond within 24 hours upon receiving a reliable complaint about an ad to ensure that we’re reviewing ads in a timely fashion

What Google is claiming about its ads should be viewed with skepticism. Certainly, the company wants to ensure that its ads are safe and users are not worried about any spam or malware, but the fact is company makes money with every single time you click on any ad…

Furthermore, the company also claims that “bad ads” on its ecosystem had dropped by 50% last year from 2010, discarding more than 130 million affected ads. The search giant has shared video with us to describe how its ad system works and why it is safe to click on them:

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