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Yahoo! Inks a Deal with Fandango to Sell Movie Tickets

Movie Section is perhaps one of the hotter media attractions that Yahoo has. It offers show times, reviews as well trailers.  However, the site has been missing a major part by not having an ability to sell tickets for long time. The company has now addressed the issue by partnering with Fandango.

The idea to join hands with Fandango seems pretty simple, as Fandango offers ticket purchasing for more than 20,000 screens across the United States. The partnership between the two will cover Yahoo Movie users on the web, mobile as well as tablets.

Vice President of the Yahoo Media Network, Kenneth Fuchs had described the importance of partnership as:

Adding Fandango as our ticketing partner allows us to bring our 30 million users even more access to their favorite films. Fandango will enhance our current theater reach and provide a best in class online and mobile solution to movie ticketing.

The deal certainly seems reasonable considering the fact that most of the users who are reading reviews or watching trailers are in a buy-mode, but were not offered with an option to buy tickets until now. Certainly, the partnership brings some good for Fandango as well, as this will help them becoming the biggest movie ticket reseller online.

Fandango recently signed new ticketing agreements with AMC and Regency Theaters that helped Fandango to achieve recent landmarks, with addition of 3,000 screens to its network.

The ability to purchase online tickets certainly has its role to play in raising the ratings of a movie, as we have seen a record opening weekends for 21 Jump Street that opened last Friday. It broke records for non-sequel movies rated R, while pre-sales and marketing had much to do with it.

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