Tech Readers » Facebook Users

Research: Facebook Users Most Active Time

Bilal Akram — Fri, 29 Oct 2010 17:44:39 +0000

We already know about the fact that people spend a good amount of time on social networks such as Facebook. But here the question when exactly the users are more active? A social media management company Vitrue conducted a study to get the answer of this question.

Vitrue in its study analyzed the Facebook post data from August 10, 2007 to October 10, 2010 from over 1,500 brand streams. Remember, Vitrue considered over 7.56 million comments and 1.64 million posts excluding the ‘Share’ and ‘Likes’ from the study.

Some of the major points carried out by study are:

The biggest usage hours tend to occur on weekdays at 11am, 3pm and 8pm Eastern Time (ET).
Out of these three hours the biggest spike occurs at 3pm ET on weekdays.
The busiest period is at 3pm on Wednesday, although the usage remains stable throughout the weekdays.
On weekends the activity of the users on Facebook is very less.

Morning Posts Are More Effective

It has seen that the posts published in the morning tend to perform better than those published in the afternoon. According to the study, morning posts are 39.7% more effective than the afternoon posts, because in morning posts the user engagement is quite prominent.

Another interesting fact that Vitrue’s study brought to us is that more interaction is seen at the top of the hour and as the time passes the interaction begins to diminish.

This is nothing unusual if you probe deep down into the facts. During the working hours breaks and meetings are scheduled in a particular time sequence. So, a quick check on Facebook before heading to a meeting or leaving for break is something that happen during the top hours.

Why This Matters

The main focus for brands on Facebook is to take on maximum number of customers or potential clients in order to promote their message. Study also focuses on this fact that how users interact with brands on Facebook.

Adam Ostrow stated that about 65% of the Facebook users access their accounts when they are free, i.e. not at school or work (early morning or evening). According to him, making a social media a part of 9am to 5pm will not be of any use as you miss out to connect with customers during the time they are likely to be online.

Virtue study’s clearly in line with the above statement of Adam Ostrow. If you want to spread you message across effectively as a brand, you need to at what time users will be active to engage them with your page.

No doubt, the data provided by Virtue is by no mean remain steady as with the shift of usage patterns the data will alter accordingly. Only knowing when users are active is not enough to spread your brand message. There are certain others business tactics.

But still having a fair idea about the usage patterns plays a vital role in maximizing the interaction between the brand and the user.

100 Million Facebook Mobile Users – Another Milestone Achieved!

Tasadduq Bashir — Wed, 10 Feb 2010 21:14:12 +0000

Facebook is achieving milestones after milestones. Today their official blog announced that more than 100 Million Facebook users are logging in from their mobile devices. These figures are astonishingly 35 Million more than Facebook’s 65 Million mobile users in September last year.

Mobile usage has been increasing day by day. Last September when Facebook had 65 Million Mobile users, their total user base was 300 Millions which means more than 21% were using Facebook Mobile. Facebook’s current user base is 400 Million and Mobile users have increased to a whopping 100 Millions which makes it 25% of the total.

Facebook has been putting a lot of effort to improve mobile experience. All major device manufacturers & operators are closely worked with to provide best possible experience to mobile users. Facebook tends to focus on the same user experience as someone could have on the web.

Facebook Mobile websites m.facebook.com and touch.facebook.com have been redesigned and are supported by all mobile browsers. More than 80 operators across 32 countries make it easier for Facebook Mobile users to stay in touch through SMS text messages. Lots of Mobile brands have been supported by Facebook as they work on their applications.

Facebook Celebrating 6th Birthday

Tasadduq Bashir — Fri, 05 Feb 2010 07:39:37 +0000

Facebook, the Social Networking giant is known by almost every individual accessing internet. It wasn’t a global project at start; rather Facebook was designed for the students of Harvard University. Launched in February 4, 2004, it was known as “TheFacebook” and the domain name was “thefacebook.com”.

March Zuckerberg along with his roommates Eduardo Saverin, Dusting Moskovitz and Chris Hughes started this project and came up with an idea of a network site originally meant for the students of Harvard but decided to expand it to other universities, ended up with a social network site for everyone.

Today Facebook has become 6 years old (not for everyone though) but it has made wonderful growth and is the biggest social networking site over the internet. Not everyone reaches such success but its design, lots of applications and easier navigation has made it a huge success.

Happy Birthday Facebook

Tech Readers » Facebook Users

Research: Facebook Users Most Active Time

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