HOW TO: Improve Your Social Media Content

“Content is King” and you know why?

More than 1,000,000 websites are uploaded every month but only few get the highlighted spot in the search engines and the rest get lost in the muddle. Why? Because, they lack quality content and both the internet users and search engines demand high quality content.

Useful, informative, search engine friendly content promises more traffic, high web positioning, more clients and increases your sales up to 30%.

A word of advice – if you want your website to be truly effective – put content first and technology second.

Gerry McGovern, an internationally acclaimed expert on website content. Few of his suggestions for solving the problem:

1) Quality over Quantity

The value you deliver matters more than size. Continually ensure that your site has accurate and up-to-date content.

2- Layout

Keep your layout simple, consistent and user friendly. This is especially true for government websites.

3- Task Completion

Identify the top three tasks for your website and make sure they outshine. Task completion is the only real measure of website success.

4- Action vs. Reaction

The time they spend on their action should be matched by the time it takes the website to react.

5- 80/20 Rule of Content

According to experts, less than 20% of the site content accounts for over 80% of the page views.

6- Columns

Readers use their marginal vision and don’t read line of text that has a long width. McGovern recommends a three-column format, with 20% width going to the first column, 60% to the middle column, and the remaining 20% for the right hand column.

7- Call to Action

Your pages should always end with a clear action for the reader to take. Never leave the reader hanging, wondering what to do next.

8- Links

Links in the body copy distract readers, making it difficult for them to read the paragraph. Always use the right hand column for the related links.

9- Keep it Simple

McGovern advises us to keep it simple; he says headings should be around 4 to 8 words, summaries 30 to 50 words, sentences 15 to 20 words, and paragraphs 40 to 70 words.

10- Optimize

Incorporate words into your page that people care about and type into the search engines.

When your content is king, your website will be king, too.

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