DELL Launches SMS Facility

Lahore:-April 01, 2010: Dell is a Global leader in computers technology, with outstanding competence and reputation for designing very compact, high-performance NoteBook and NetBook computers. Dell has recently started a convenient and useful “Mobile-phone based” campaign in Pakistan, for promoting products and spreading information. This is the first of its kind Mobile-Advertising campaign from Dell Pakistan, whereby the consumers can get product information promptly and also get a chance to win valuable prizes by simply sending an SMS to 6969 using any Key-Word like “Dell” or “Inspiron”.

The information retrievable through the Mobile-Advertising campaign begins from basic configurations and proceeds to give explicit details about the Dell-Inspiron, Dell-Studio, Dell-Mini notebooks and the whole product range. It explains the revolutionary computing and Internet capabilities of these Notebooks. The Dell-Inspiron Mini is a special attraction in this campaign with its wide array of trendy colors. This promotional theme engages the consumer’s market very well.

Nubla Iftikhar, Marketing Manager for Consumer and SMB at Dell Pakistan stated: “The SMS facility is a direct means to get in touch with Dell and its products in Pakistan and is aimed at facilitating our valued customers”.

Dell enthusiasts can seek information with the simple technique of sending Key-Words like “Buy Dell” through SMS to 6969. This exciting campaign responds accordingly and guides the customer through the Dell product range; where one can select the most suited product and it goes further to facilitate customers in purchasing their favorite Dell Notebook by providing other information like the locations of Dell Outlets across Pakistan. Dell has collaborated with “Mobile Advertising Company (MAD)” for executing this Mobile-Advertising campaign.

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