Study: Social Networks Have No Negative Impact on Social Lives

There is a general concept that social networking websites such as Facebook and Twitter has a negative impact on our social lives. A study has been conducted by ExactTarget and CoTweet to probe deep down into the issue and look out for the actual facts regarding these social networking websites. You may be surprised to know that the reports are pretty good as far as these social networking behemoths are concerned. These networks are not having any negative impact on our face to face relations, according to report.

The report which is called Social Mythbuting ranked seven in the “Subscribers, Fans and Followers” research series from email marketing provider ExactTarget and its social management tool CoTweet.

The study was actually conducted in two phases:

Firstly, a series of focus groups containing 44 people were selected that centers around the reasons users quote for engaging with companies via Facebook, Twitter and email.

Secondly, a survey of 1,506 U.S. citizens of ages fifteen and older who played off of themes addressed during the focus groups.

In a realistic manner, the research presented the actual facts about these social networking websites. According to the research, 27% of the people who use Facebook say that they hang out with their friends quite often and only thirteen percent of the people say that there is a considerable change in their face to face interaction.

Almost same results go for the Twitter lovers. About 47% of the people using Twitter say that there is no change in their face to face interaction with friends and only 7% of the people on twitter say the opposite.

So, it is clear from the study reports that more of the users on Facebook and Twitter feel that these social networking media has no impact on their social lives.

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