Apple Sued Over Privacy Complaints

Apple Inc. has become the latest brand to get hit with privacy complaints and a lawsuit. The iPhone and iPad maker has been accused of allowing applications transmit the personal information of users to advertising networks without their explicit consent.

The lawsuit was filed on December 23 in a San Jose, California federal court, and the plaintiff attorneys are seeking class-action status.

The lawsuit alleges that Apple’s iPhone and iPad devices contains identifiers that make it possible for advertising networks to track what apps users are downloading, as well as how frequently they are used and for how long.

The identifiers referred to, are outlined in the lawsuit as the Unique Device Identification (UDID) on the iPhone and iPad, which cannot be blocked by users.

The lawsuit furthermore alleges that some apps are selling additional information to advertising networks, such as location, age, gender, ethnicity, income and more.

Attorneys pointed out in the lawsuit that Apple claims that all apps are reviewed and approved by the company, and that they forbid app makers from transmitting data without the express permission from customers.

Due to the fact that such transmissions are a violation of federal computer fraud and privacy laws, the attorneys are vying for a class action that would include Apple clients who downloaded apps on their devices between December 1, 2008 and last week.

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