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Market Services on Facebook

Facebook has emerged as one of the giants in the space of social marketing. With over 500 million registered users and still growing there are immense marketing possibilities in the space. Businesses can create Fan Pages on Facebook and promote their products or services through the platform. There are fan pages for all types and sorts of businesses on Facebook. Apart from offering the services it is a great way for marketers for staying connected with their customers too. They can get to better understand their needs and concerns. Customers or suspects can like or join the fan page of the business. Each time a post is made by the marketers about any updates and information the same is posted on the profiles of the followers. Online businesses can get to benefit from social media marketing in a larger manner as their services are available in real time. Leads can be instantly generated through Facebook and if the offering is too compelling for the prospects they might end up buying the offered product in a seamless manner. In order to track the effectiveness of the marketing campaign and the source of leads, business managers can use apt tools on their website. This can provide them a measure of the popular sales generating hubs and accordingly they can alter their overall marketing strategy in a smarter manner without any concerns whatsoever. The Like button based marketing efforts can also generate substantial interest amongst the fans on the official Facebook fan page.

In order to generate interest amongst the fans it is highly advisable to run contests on the fan page. A reward program for the fans who answer a quiz question or who provide great ideas for promoting a brand etc. should be offered to the fans. This will create curiosity amongst the prospects and they too would like to go through the products and services landscape of any business. Marketers however, should not overplay with their tweets on Facebook. A simple and shorter tweets or updates from time and again generate more interest amongst the target audience than too many tweets on the same day. Also, business managers should adhere to the social norms. Platforms such as Facebook are meant for socializing with one another therefore, it is imperative to socialize with customers and answer their pain points. This can establish rapport amongst the stakeholders in a desired manner in no time.

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