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Sony Corp’s PS3’s Effect on Europe’s Christmas Sales

Sony Corp seems to be quite positive as far as its Play station 3 is concerned. It is anticipated that in Europe the sales of PS3 will be on rise nearly around the Christmas season. There has been good demand as such in the current scenario too. But the target sales in this year are predicted to be around 15 million PS3.

Sony’s Gaming products are popular all over the world. In 99 territories across Middle East, Europe and Africa, there has been good distribution of Sony’s gaming products. PlayStation 3 was launched in the year 1996 November. It is believed that since that time there has been increase in sales of Sony’s gaming products.

On 19th of September 2010, there was launch of Move motion activated peripherals of Sony. This has given strong competition to Nintendo Company. Since its launch there has been good sales figure and even better ones as compared to previous years. Industry experts who have watched Sony’s movements closely indicate that the target sales and initial plan has failed mainly because of too much more demand as compared to PS3 supply. And this can be a matter of concern for all those who desperately want PS3. And for this there has been a strategy designed which can ease supply of PS3.

Sony was supposed to launch an amazing game globally with the name Gran Turismo 5. But this global launch has been delayed mainly to cater to the customers’ needs for PS3. It is important to note that this delay has been down for the second time. But the Sony House is quite positive about this new launch too. Members of this house say that since this game is also anticipated to bring about a revolution in the gaming world, it will soon come out of these short delays. The company suggests that both PS3 and Gran Turismo 5 are amazing in their demand and earning prospects. The only challenges these guys are facing are of the yen appreciation and fluctuations. If this settles, then the problem won’t be too much.

Since Christmas is approaching, company is trying hard to meet with the consumption demand which is quite high. It is vital that the company takes up strategies that help them in bulk production so as to cater to the rising demands of PS3 especially during the Christmas season. Holiday season will bring in more demand prospects. Also, gifting culture ahs changed. Gone are the days when only sweets and flowers were considered for gifting options. Today, there are many gift options which are not only the most appreciated but also the most preferred. And as far as PS32 is concerned, this has a good scope because it is quite liked by children as well as adults. It is suggested that Gran Turismo delay should be considered as a healthy strategy in favor of faster and better production of PS3. Sony should not worry. Sony’s Gaming products are popular all over the world. In 99 territories across Middle East, Europe and Africa, there has been good distribution of Sony’s gaming products.

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