Apple Introduces ‘Do Not Track’ Tool in Mac OS X Lion

Mac OS X Lion will be the 8th major release of Mac OS X, Apple’s desktop and server operating system for Macintosh computers. It is planned to be released in summer 2011.

World Street Journal in a statement said that Apple is integrating the ‘Do Not Track’ tool in Safari for Mac OS X Lion:

Apple Inc. has added a do-not-track privacy tool to a test version of its latest Web browser for keeping peoples’ online activities from being monitored by marketers.

The tool is included within the latest test release of Lion, a new version of Apple’s Mac OS X operating system that’s currently available only to developers. The final version of the operating system is scheduled to be released to the public this summer. Mentions of the do-not-track feature in Apple’s Safari browser began to appear recently in online discussion forums and on Twitter.

Those who don’t have any idea about the Do Not Track tool should read this:

Do-not-track tools in browsers automatically send out messages to websites and online-advertising networks requesting that users’ movements around the Web not be tracked. The system will only work if Web companies agree to respect peoples’ tracking preferences.

This integration of ‘Do Not Track tool’ has made Apple’s Safari the 3rd major Browser after Mozilla’s Firefox and Microsoft’s Internet Explorer to support this tool. Among the all the major browsers, Google Chrome is the only one that is left without the support of this tool. It was FTC that suggested this tool for the first time and Mozilla and Microsoft adopted it in their browsers quite earlier and Apple may have realize importance of its users privacy and add this feature to its Safari.

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