Apple Developing its Own Mapping Solution

Apple is testing newer waters backed by its successful R&D efforts. Post release of iOS 5 the legal information indicates their partnership with third party mapping solution vendors. App Store does not have Google Maps application and instead they offer native Maps application to the end users for navigating to places on the map. The new Maps application from Apple is anticipated to be comprehensive than Google Maps and will include social integration with Twitter streams too. The maps app market is all set to become competitive after Apple challenging Google’s supremacy in this segment. The current interface and options of Maps app from Apple lags behind Google Maps. However, tech analysts are already murmuring that Apple will downplay its competitor by venturing into almost anything as they have the brand power and supreme products like iPad or iPhone that sell like hot cakes.

The mapping apps are provided for free to iOS users and are natively installed on the device. The smarter integration with GPS enables users in locating nearby Restaurants, Hot Spots and other places of interest on the go. One should expect picture sharing, social integration and video enablement with the launch of new version of the Maps app from Apple.

The Google maps interface has rules the PC world in last few years and it will not be easy for Apple to beat the supremacy of the search engine giant. Ironically, recent services launched by Google such as Google+, Google +1 and Buzz etc have been fiasco solutions. They have not been able to establish connect with the end users and as a result the offerings have failed miserably. If you are an iOS user who leverages from Google maps too you are bound to notice a healthy change in both the apps in the near term.

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