RIM To Cut 11 Percent of Workforce

Blackberry maker RIM (Research in Motion) has decided to cut about 11% of its global workforce. The numbers aren’t whooping but still substantial for a product company. As per the tech analysts the sluggish sales of its Blackberry devices and lack of innovation in the smart phone segment has led to their downfall. Apple has occupied the number#1 spot of the leading smart phone seller in US leaving Blackberry far behind. Apple’s revolutionary products and constant innovation have led them to lead the race of supremacy without any hassles at all. RIM’s Playbook tablet was called back soon after the release due to some technical glitches.

After Nokia, RIM has become the second top league telecom equipment manufacturer to announce job cuts. Nokia cut close to 20,000 jobs in UK and RIM will be touching the mark of 2,000 jobs across the globe. For both the companies the signs are looking dangerous and they must innovate to drive sales through product innovations.

The arena looks gloomier for other niche players too as the segment of users are aspiring for Apple products. There might be more job cut announcements lined up in future. Only innovation and rigorous R&D can drive their sales numbers past the Golden mark.


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