Financial Times Web App Well-Liked than Its Native iOS Version

If you can recall, Financial Times withdrew its own application from the App Store few months back. Financial Times took this decision purposefully so as to concentrate on its own HTML 5 web app. It was through this app that the company would able to offer subscription to digital content without any indulgence of Apple’s regulations.

Certainly, company took the bold and risky decision and now it seems to be a right decision for them. The newspaper recently announces that more than 700,000 users using their web app – pulling out more traffic than the native app version offered through App Store.

Rob Grimshaw, the Managing Director of Financial Times states that the web app not only increases the traffic but also improves the number of page views. He says:

People who are using the app are spending much more time with the content. They are consuming about three times as many pages through the app as they are through the desktop in an average visit.

This bold step from Financial Times clears one thing that there are plenty of options available for publishers other than App Store. Above all the current status of Financial Times will certainly encourage other publishers to think something out of the box.

The Financial Times’ web app is not bad actually. It will require 50MB of space to save HTML 5 files on your device. Once you install the app on your device, you will be able to download articles from the web and can read any time with no internet connection needed.

The success of this web app would certainly have encouraged the company to introduce such more apps. We need to wait and see anything similar from this or other publishers.

Both Financial Times and Apple remained in talks for months, but could not be able to reach an agreement as a result company (FT) withdrew its iPad and iPhone app from Apple Store.

Grimshaw expresses his concerns as:

“App stores are actually quite strange environments.” Further added, “They are cut off from most of the Web ecosystem.”

He said that a short and simple message displaying on the top of Financial Times’ website is more than enough to serve the purpose:

The world outside the App Store is not cold and desperate. Discovery is no problem at all.

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