Amazon Aims to Release Kindle in China

Amazon is all set to launch its Kindle in China as the company said earlier that it is in negotiations with the local government and copyright agencies in the country.

The US-based firm has not provided any estimated time for the bringing its e-reader into the country because the company is still in dialogue with the local authorities. MENAFN reports that the firm is intended to offer less complex, user-friendly products initially to let the local users familiarize with their products. The firm also confirmed that it has no plans to partnership with local content providers as yet.

The Vice President of Amazon, Marc Onetto says in one of his statement that there is a lot of potential in China for its products as it is one of the fastest growing market with profit margins of 80%.

Hardly a day passed when Amazon rebranded its Chinese operation and the reports of Kindle arrival begin to surface. The rebranding of its Chinese operations includes a dropping of ‘Jojo’, which was inherited after it purchased the local e-commerce website in 2007 with a view to bring its Chinese branding aligned with its global branding.

Apple products particularly iPad and iPhone are getting popular in Chinese market as Apple recently announced that China has become the second largest market for its products. However, it still has a healthy competition with many Android and local manufacturers. Considering these facts, we can assume that Kindle will have to defy the massive competition whenever it appears in Chinese market. The competition will get stronger as stronger as Alibaba has also aimed to launch its tablet device running Linux-based OS Aliyun by the end of this year.

In order to enjoy smooth operations, Amazon needs to be very careful about it attitude towards government otherwise it would might have faced problem like Android Market did or Apple’s App Store faced earlier this month when Chinese government blocked access to App Store.

Amazon may likely to review some of the titles in the Kindle Store that could possibly face some objections from the local government. However, it is yet not known how Amazon will offer its products in China.

Kindle users also has the privilege to get the Walter Isaacson’s Steve Jobs biography prior to its scheduled day which means that the Kindle users were the first to get their hands on the title, while it was released to Apple’s iBookstore soon thereafter.

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