Google’s New Circular Ad Unit

The search giant, Google is nowadays examining a new form of ad unit given the name ‘Circulars’. The new ad unit is designed to imitate the full-page inserts found in newspapers in traditional manner.

Such ads will work similar to destination sites offering a wide range of offers to be explored by users. According to Google spokesman, the Circular ad unit will be revealed officially at the forthcoming event of Advertising Week in Manhattan.

The personalization of ads will be based on different aspects such as location and query and as soon as the user will click on search or display ads, they will pop-up on the screens. The most unique characteristic of this Circular ad unit is its ability to support desktop, mobile and tablet devices.

The vice president of product management at Google, Nick Fox while talking to Bloomberg said the Circulars are specifically designed in response to the requests received from the retailers requesting for a kind of advertising that would draw online viewers to the offline stores.

Nick Fox further said:

[Retailers are] trying to understand what the answer is in the digital age to the offline print circular. They’re trying to understand how to get their online visitors into their stores. And this is our answer to that.

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