Nokia Releases Asha – A Line of Four New Series 40 Phones

Nokia has launched a new range of mobile phones at its Nokia World 2011 conference today. The entire lineup which is based on four phone given a collective name ‘Asha’. The CEO of Nokia, Stephen Elop while expressing his views about the new phones said, “The next billion is a really young crowd in high-growth, emerging markets,” he said, “and they are savvy mobile users”.

Elop said that the word ‘Asha’ is taken from Hindi which means ‘hope’. The name itself implies the capabilities of these phones, which they are going to bring to the people of developing countries. Having one of these phones will enable them to use Internet while on the move, still considered an attribute of smartphones in different countries. While being online, they will be able to get connected to their friends and family through social networks.

The four phones including in the lineup are 303, 300, 201 and 200, all featuring Series 40 60th Edition OS. Encased in a polycarbonate casing, the phones will be available with pre-installed Nokia Maps. All of them feature a physical keyboard.

The Nokia Asha 303 comes with a 2.6-inch display and a QWERTY keyboard. The phone features a 1GHz processor. According to Nokia, the phone will be available with an estimated price tag of €115. The Asha 303 may likely be available by the end of this year.

The Nokia Asha 300 also features a 1GHz processor, 5-megapixel camera and 32GB of memory-card storage. It has a regular numeric keypad. It is priced at €85 and will be there for shipment by the end of 2011.

Both Nokia Asha 201 and Nokia Asha 200 are lower-end models, particularly optimized for music playback. These phones can also offer storage of up to 32 GB. Nokia claims that both phones offer a continuous playback for about 52 hours with a single charge. Both 201 and 200 features a QWERTY keyboard and a powerful set of speakers. Although, both display same specs, the 200 comes with a support for dual-SIM functionality. The Asha 201 support single SIM. Both will come with a price tag of €60.

Nokia Browser will be an identical feature of all Asha phones that will perform server-side compression of data prior to serving webpages up on the phone. The good thing about this feature is that they reduce 90% of the bandwidth usage, which means that they have to pay less for data.

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