RIM Launches Blackberry Tag

The Co-CEO of Research In Motion, Jim Balsillie while presenting a keynote at the GITEX conference in Dubai revealed a new social sharing service, known as Blackberry Tag. It is an NFC-based platform enabling Blackberry users to connect, share content and information with other Blackberry users.

The RIM is hoping to integrate the app into the forthcoming Blackberry 7 operating system update so as to allow Blackberry users (Blackberry Curve and Blackberry Bold) a simple way to share information, contacts, documents, photos and media content by bumping handsets together. The service will also feature Blackberry Messenger incorporation that will enable users to add each other on messaging service.

However, it is worth noting here that the feature will be used by only those possessing the latest Blackberry handsets as the new ‘Blackberry Tag’ platform will only support Blackberry Bold 900/9930 and Blackberry Curve 9350/9360/9370 phones.

RIM reportedly will make its APIs public so as to encourage the developers to integrate the service into their own applications. The functionality of the service will be pretty much similar to the ‘Bump’ app on the iPhone and Android-powered devices, though, the Blackberry Tag will step ahead by supporting different Blackberry official apps and services.

Jim Balsillie while detailing the credibility Blackberry Tag said:

“BlackBerry Tag is an exciting and innovative feature that makes sharing contact information and multimedia content effortless and seamless.” He further added, “BlackBerry Tag opens a new dimension to the BlackBerry platform that is powerful, simple and intuitive and we think it will be welcomed by both users and developers.”

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