Samsung Reportedly Nudges Apple Out in Smartphone Sales

Samsung and Apple have long been in legal battle over several infringement cases regarding intellectual property. Both tech titans have accused each other in many countries. However, Apple has always remained a step ahead of Samsung. But the recent reports are perhaps a victory of nerves for Samsung as it has grabbed the title of world’s top smartphone maker from Apple in the July-September quarter, reported research firm Strategy Analytics. The research firm claimed that the entire smarphone industry has viewed an annual growth of 44% in smartphone shipments that appeared to be 117 million units.

The result reveals that the Korean-based company, Samsung shipped 27.8 million units in last quarter, making up for 23.8% of the market, whereas Apple shipped 17.1 million units that accounted for 14.6% of market share. Popular Android services, widespread global distribution and exquisite hardware designs were the key factors behind Samsung’s success in last quarter.

If we probe deep down, we will come to know that it’s not only Android handsets that contributed in Samsung’s victory, but there were also included a host of affordable smartphones featuring the Bada platform.

Apple held the top spot for being world’s top smartphone supplier when it supplied 20.34 million iPhones in second quarter of 2011, leaving behind the Nokia. Perhaps, the major reason for Apple’s defeat was the fact that rumors of new iPhone that held people from going for iPhone handset. Samsung is able to boost its sales through its successful Galaxy S II smartphone.

The results of next quarter would be interesting as we are all anxious to know whether Samsung will able to retain the top spot or not. Apple has announced recently that it has already sold 4 million units of its latest smartphone, iPhone 4S within first week after debut. Samsung’s Galaxy Nexus, on the other hand, is scheduled for next month.

If we collectively look at the smartphone sales worldwide, Nokia still holds the top spot with 106.6 million units shipped in third quarter of 2011 over 110.4 million of last year. Samsung shipped 88 million for the same quarter up from last year’s 71.4 million. The Chinese handset maker ZTE with 18.5 million shipments moved up to fourth spot, while Apple that only sells iPhone handsets in this quarter is on fifth spot with 17.1 shipments.

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