Ubuntu Decides to Move into Mobile

Ubuntu, a Linux-based, free and open source operating system, is preparing to get into the mobile market, reported ZDNet. This means that Google’s Android operating system is set to have another competitor in coming time.

According to the founder of Canonical Mark Shuttleworth, an organization behind Ubuntu, disclosed that the company is all set to focus on the long-term goal of extending its operations to all computing platforms including: mobile phones, tablet devices and even smart TVs. However, the company is current priority is to finalize Ubuntu’s latest version for desktop computers.

It’s been 18 months that the company is in negotiations with its partners, i.e. chipset manufacturer ARM. However, there are no clear evidences available as when the product is scheduled to launch in the market.

The imminent move of company into the mobile market is an attempt to compete the Google’s Android. The Canonical in a statement says that the Google’s acquisition of Motorola has forced many of its Android partners to go for alternative options. Ubuntu hopes to be one such option as a disturbing but a rather smaller choice that can be no less than what we have already in form of big tech names, said Canonical founder Mark Shuttleworth.

OEMs have tough choices. They can build their own operating system, such as what HP did for a while with webOS or work in a consortium. Consortiums can’t win. They can’t take a forceful, direct view with their products. The smartest OEM strategy is to play people off against each other. Thus, some OEMs want to have Ubuntu as a disruptive element. A strong Ubuntu can be both more co-operative with OEMs than a larger company and give them leverage with Google and Microsoft.

It is certainly a bold step to take on the deep rooted operating systems in the market, such as Google’s Android, Microsoft’s Windows Phone and Apple’s iOS. Ubuntu certainly wants to enter into the mobile market with an innovative approach, but being a new name to most of the consumers, the company’s initial partnerships and products will be extremely vital. The Ubuntu has not yet started working on its new project, but reveals its future plans. So, it might take a while before Ubuntu announce will announce its first product. Let’s wait and see how it will take challenges ahead while implementing its ideas practically.

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