YouTube Allows Music Partners to Sell Merchandise, Digital Downloads and Event Tickets

YouTube is one of the largest online video sharing communities. It has already hit 3 billion videos viewed per day. In the last week’s third-quarter earnings report, Google announced that the YouTube is visited by approximately 800 million users per month. The news came earlier today that YouTube is now allowing its music partners to sell merchandize, tickets, and more through its platform.

YouTube has introduced a new feature known as the Merch Store that will allow YouTube’s partners to trade artist merchandize, digital downloads, concert tickets and certain other related contents to fans and visitors. These stores are not a sole property of YouTube as it has partnered a number of different enterprises to announce these stores. For instance, the Topspin will help in selling merchandizes, concert tickets and experiences; the Songkick will assist YouTube in selling concert tickets, while iTunes and Amazon will boost transactions for music downloads.

According to YouTube, the Merch Store will be rolled out to its partners all over the world in coming days. However, YouTube has not provided us with enough details of what percentage would it take from the sales, but it gives us a hint that the site will only take small percentage of sales so as to cover the costs. The artist on the other hand receives the same revenue regardless of the fact whether they prefer Merch Store or any other channels.

By introducing Merch Store, YouTube definitely providing a platform to artists to sell merchandize, concert tickets, digital downloads and much more. This new platform will result in a close engagement of the artists with their fans. Such initiatives will make these video junctions more than just a video sharing platform. The visitors can now view their favorite artist’s videos but also indulge themselves in purchasing their work or forthcoming concert tickets with just few clicks.

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