Apple In-Application Heads to App Store

It was in February when Apple revealed its App Store subscription service. The service received mixed remarks initially. Publishers, on the other hand, did appreciate the Apple’s move to extend its iOS network, but they certainly opposed the terms applied.

Since then, the Cupertino-based company has revamped its in-app subscription policy to make it considerably successful. The service appears to be such a hit that Apple has planned to open the service up to game developers also.

The subscription service was reserved for magazines and newspaper publishers before, but the company has now disclosed its service to the game publishers as well for the first time, reported Bloomberg:

“Big Fish Games, a Seattle-based game publisher, won approval from Apple to become the first to offer users access to dozens of titles for $6.99 a month. Until now, games have only been available one at a time, requiring users to download individual applications.

When Apple introduced its subscriptions feature earlier this year, Paul Thelen, the founder of Big Fish, saw it as an opportunity to offer an “all-you-can-eat” service. That lets players jump in and out of different games without having to make a bunch of downloads. While the game-subscription services have a mixed record of success, the popularity of the iPad, along with the easy payment method provided by Apple’s App Store, will make the offering attractive, Thelen said.”

Big Fish Games won’t be a new name for many of iPhone and iPad users. It has more than 100 titles in the App Store. Users of iPhone and iPad can have access to more than 100 games for just $6.99 per month. Certainly, a good deal if the titles are genuinely worth playing. It would be interesting to see how the customers respond to Apple’s in-app subscription policy. Next few months are crucial to decide the fate of Apple’s new service.

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