Intel Gets Serious About Mobile

Intel’s recent announcements revealed that Intel is getting serious about the mobile market. The company has made two major announcements. The first announcement is related to the funding and partnership with Urban Airship and second announcement related to AppUp.

In its first announcement, Intel described its plan about the funding and its partnership with Urban Airship that recently acquired location startup SimpleGeo.

Urban Airship is known for producing products for smartphone users. However, Intel said that there is a need to implement the same technology for netbooks as well in the future.

Lisa Lambert, the Vice President of Intel Capital said:

The top app companies look to Urban Airship for help shaping the most engaging user experience on mobile. We are well aligned with Urban and they help us bring even more value to developers creating apps for the users of millions of Intel Atom processor-based devices.

Intel is more than hopeful that it can take advantage of the status achieved by Urban Airship over the years in the development of Intel’s netbook platform.

The round of funding that Intel mentioned about was $15.1 million Series C round in collaboration with other investors including salesforce.com and Verizon. Urban Airship is a firm that offers back-end notifications and communication services for application developers who are willing to talk to and publicize to users.

In addition to the announcement of funding and partnership with Urban Airship, Intel also made an announcement that it has launched a $100 million fund known as AppUp for the expansion of apps on its netbook platform. When we think of mobile apps, the first thing that comes to our minds is smartphones, but it is worth noting here that Ultrabooks and netbooks are also mobile.

Intel is all set for stepping into the mobile market, but the question is whether the app developers join the Intel in promoting its platform? Funds are certainly not a problem here as Intel has a huge potential.

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