Microsoft Takes on New York City in New Media Campaign

This week Microsoft released a series of new Windows Phone devices along with admirable Focus Flash. Microsoft celebrated the event with massive media blitz in New York City (NYC).

To do so Microsoft built a six-story Windows Phone with genuinely ‘live’ tiles at the middle of Midtown Manhattan. You will have a better idea about Microsoft activities through the video embedded at the end.

Microsoft has left no stone unturned to advertise its mobile platform along with features and devices. When Microsoft launched Windows Phone 7 last year, majority of the features, such as messaging appeared to be half done. Despite having a lot of potential, Windows Phone seemed not ready for the launch at that time.

However, the scenario has completely changed over the period of one year. Microsoft has partnership with a number of manufacturers including Nokia who has recently introduced a remarkable Lumia 800. Also, the technology giant has introduced several other devices in collaboration with other manufactures to target different markets.

When it comes to Windows Phone 7.5, it is really worth appreciating and a much more finished than the Windows Phone 7. Multi-tasking is improved, copy & paste feature added and the OS has been integrated with social platforms including Facebook, Twitter and LinkedIn. Microsoft has included several apps and services for developers in the new Windows Phone.

The major problem Microsoft’s products facing at this time is lack of publicity. The recent event is an excellent attempt from Microsoft to boost publicity of its products. In addition to this, Microsoft has to gear up its in-person media blitzes with significant, well-directed publicity across media channels. There is another important factor that the company has to focus on is to train the sales staff in collaboration with wireless carriers to educate the customers about the salient features of the device.

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