Apple to Produce TV Sets in Q1 for Release by Q3 2012

DigiTimes reports that Apple has directed its suppliers to start ‘preparing materials’ for the manufacturing of its new televisions sets in the first quarter of next year, with expected launch in second or third quarter.

Quoting industry sources, the Asian trade publication states that Apple has opted for Samsung Electronics to manufacture chips for its new television sets, mentioned as iTVs, while on the other hand Sharp will supply the displays.

The sources further elaborates that Apple will initially target at 32-inch and 37-inch television sets, which will different in approach than the Apple’s current set-top boxes and incorporate the technology inside the TV sets.

The reports regarding the Apple television sets gained some momentum after the demise of Apple’s co-founder Steve Jobs and later following the release of his biography. His biography written by Walter Isaacson contains a statement from Jobs regarding Apple Television, where he mentions that he had “finally cracked it.” This is a clear sign of Apple’s intentions of producing its own television sets.

There is a common thought that the future television sets of Apple will be launched with fully integrated Apple’s Siri technology, which according to New York Times “is a guaranteed product for Apple.” The thought of producing television set is not new. It has been reported that the technology has been in works for about a year now. Some sources even claim that the idea of manufacturing a television set goes far back in 2007.

DigiTimes also reports that considering the current market scenario where the current models of Apple’s TV set-top box seeing price-drop on Internet retailers, Apple could launch a new TV set-top box somewhere in 2012.

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