Facebook Persuades Users to Play More Games

Through a recent blog post, the social networking giant announced that it has launched a host of improvements to its platform placing greater emphasis on gaming with a view to encourage users to play more games via the social platform.

The most noticeable change made by the company is to include news items regarding games in users’ mobile timelines. It means that the users will be able to see notifications related to games their friends have played, while they use Facebook on their mobile handsets.

It is further described on the Facebook’s Developer blog:

We’ve recently begun testing aggregated game stories for mobile platform apps to drive traffic from mobile devices to games. Gamers and non-gamers alike will see stories for the games their friends are playing the most.

As we gather user and developer feedback from this test, we’ll continue to iterate on the feature as we focus on making feed a strong acquisition channel for developers.

The company has also enhanced the games categories and more features to offer simple navigation to users to discover new titles easily:

We’ve added new categories for “Casino”, “Family”, “Sports”, “Strategy” and “Word”, “Role Playing” is now “Adventure” [and] “Virtual World” is now “Simulation”.

Furthermore, to increase the visibility of games, the company has increased the number of bookmarks appearing on the top right of the browser from four to six. The feature has already been tested by the company, which is an encouraging fact for developers for it has “increased referrals from canvas bookmarks to games by 20%.”

To conclude, Facebook has merged the notifications regarding games and apps within the dashboard. Users have the ability to rearrange the apps and games in the list.

Last but not the least, the social networking giant has also included a game development guide to assist developers and support the growth of the games inside its environment and also usage of them.

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