Facebook to Introduce Subscribe Button for Websites

The VP and Marketing Director EMEA (Europe, Middle East and Africa) at Facebook, Joanna Shields, said at an event of LeWeb 2011 in Paris on Wednesday that the world’s largest social network is set to roll out a new ‘Subscribe’ button that will enable users to subscribe to user updates anywhere on the web.

With the plug-in installed, users will be able to follow all the news from a journalist, celebrity, public figure, politician they want to follow on Facebook with a single click on the button. However, it is important to note here that the feature will work only for those users who have already enabled ‘Subscribe’ on the Facebook.

The Subscribe button was previously introduced back in September that enabled users to subscribe to public figures and celebrities within the social network. While if the users are willing to receive updates from other resources or organizations such as, The New York Times, they need to ‘Like’ it.

This button will practically operate in a very similar fashion to Twitter’s Follow button for websites.

It is not clear yet which organizations will be honored to use this new button and when it will roll out. However, Facebook has something to say on their new initiative in the following words:

“We will soon launch the Subscribe plugin, an extension of the Subscribe button that publishers and other developers can add to their web sites to make it easy for people to connect to reporters and public figures in one click. We have no further details to share at this time.”

With the launch of Subscribe button for websites, Facebook wants to entertain its users with an option to broadcast their updates publicly without setting up a new Page or add new friends.

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